art director.
Brand-Obsessed.
Powered by Purpose —

& Probably Anxiety.

Creative Lead focused on digital design systems, editorial craft, and building things inside imperfect CMSs.

Selected work across digital, print, & brand systems.

Print-led brand system for a curated vintage shop, focused on object history, patina, and restraint with an emphasis on typography, layout, and physical ephemera.
Redesign and CMS build for Eddie Bauer’s loyalty program, balancing brand expression with scalable system constraints.
90s throwback meets modern performance in a revival campaign for Eddie Bauer’s EBTEK line.
Identity system for an Amazon Fine Art initiative, designed to bridge gallery conventions and large-scale e-commerce while keeping the artwork — not the interface — in focus.
Editorial-meets-campaign experience inspired by Eddie Bauer's cold-weather testing legacy.
Limited-edition campaign page for Eddie Bauer x Sub Pop, celebrating shared Pacific Northwest roots.
Editorial content page honoring Eddie Bauer’s most iconic innovation—the down jacket.